Over 100 years innovation Ceramic Disc technology The revolutionary ceramic disc valve which has proved over the years to be the best and most reliable way of controlling water flow - without drips - was developed by Ideal Standard. This invention paved the way for innovative ranges of smooth operating single lever taps which can control both water flow and temperature with a single movement. Robin Levien RDI Robin Levien is one of Britain's most consistently successful product designers of the last 25 years. In 1999 Robin set up Studio Levien with his wife Tricia Stainton to design domestic products for leading companies all over the world. He was made non executive Design Director of Ideal Standard in the UK in 2003. Studio Launched in 1987, the award- winning Studio range designed by Robin Levien RDI, became the largest- selling bathroom suite ever, from any manufacturer. Today it is still one of Ideal Standard's most popular bathroom suites. Ideal Waste System Our ingenious new collection of First baths have a lower step- in height ( only 48cm) designed to be easily accessible for everyone, particularly children and the elderly, whilst utilising the same amount of water. First features the Ideal Waste System, a low waste outlet that reduces the space underneath the bath ( below). Also available on Concept baths. 23

Modern collections For over a century Ideal Standard has brought the simplicity and innovation of contemporary design into millions of homes. Good design is about both form and function. Ideal Standard leads the way through technological innovation and has realised the visions of leading European designers, each of whom refresh the bathroom in their own way. 06 Concept24 Accessories26 Studio32