At Ideal Standard, we believe that creativity is the catalyst to continuous evolution in your bathroom. As Europe's leading brand, Ideal Standard's goal is to create a living space that is truly like you. Sustainable and exclusively following three main philosophies: design, performance and innovation. Ideal Standard is the reflection of personalised well- being. Spirit and materials focused to create a universe where the body and mind are immersed in renewed pleasure day after day. Discover the new groundbreaking solutions that capture your desires.

2 Introduction 4 The Collections 6 Ventuno 10 Attitude 12 SimplyU 20 White 26 Silver 28 Jasper Morrison 38 Moments 46 Create 62 Melange 66 Tonic 70 Tonic Guest 72 Alfiere 74 Daylight 82 Bathing and Wellness 84 The Bath 86 Aqua Duo 88 Whirlpools 96 The Shower Tube 100 Soft Bath 106 Tris 112 Technical 01